GHD flat irons are one of the most popular straightening irons on the market, used in salons, on the runway and by celebrity stylists. By 2007, GHD styling tools had topped $19 million in sales. GHD has a price tag that matches their high ratings, creating an unfortunate market for knockoff GHD flat irons. You can find an authentic GHD and spot the fakes before you buy.
Research
Visit the GHD website (see References) to find out about the different brands,
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Features
There are several features every authentic GHD straightener will have. For instance, it will come with authentic GHD packaging, which includes a serial number. The serial number can be found on a sticker attached to the power cord and located right below the bar code. Authentic GHDs will also have an instruction booklet, power cord and two holograms--one on the tag attached to the cord, the other on the inside of the iron. The authentic straightener should be hinged with a metal pin; there should be no plastic on the hinge whatsoever.
Auction Sites
Unfortunately, counterfeit sellers will use auction sites such as eBay to sell their fake GHD flat irons. Look at the country from which the flat iron will be shipping. Though some authentic retailers do have sales, they should never sell drastically lower than the wholesale price. Also keep in mind that retailers know you are suspicious of fake GHDs, and may claim that the item contains all of the holograms, serial numbers and real parts. However, this still does not guarantee that it is authentic.